Advertising

Why do you seldom see advertising from JP Lumbley & Associates?

Advertising may be the lifeblood of residential sales, but it is not a very effective method in investment property sales.  Buyers seldom, if ever, buy the property they call on...that's an axiom in residential sales.  They will call on one property and maybe buy another one. It works the same in investment sales.

Advertising benefits the broker, not the seller.  Advertising builds up the broker's market presence.  More importantly, it builds up the broker's list of buyers.

There are many ways of building up a portfolio of buyers  that are much more effective than advertising.  Most professional buyers buy more than one property.  Mostly, they have bought properties in the area already, so they can be located by deed transfer records, MLS records, and records of comparable sales.  This type of marketing is more difficult for the broker, but it is more likely to lead to a deal.

When we find buyers using these more difficult methods, they are more  qualified than prospects calling on an ad.  Anyone can imitate a real estate buyer on the phone.

I'd say that 95% of all responses to investment property ads are "seminar folks" who just got out of a Carleton Sheets seminar and want to buy properties for 70 cents on the dollar and nothing down.  No offense to you beginners.  We all start somewhere, and if you're just starting out as an investor, you'll find lots of agents who want to sell you properties.  But our method only works if you're a pro and have done this before.  If you're just starting out, you won't be willing or able to move with the speed and decisiveness that you need to play in this league.  Stick with listed properties.

Introducing Morgan Meadows, a 48-unit property built in 2008.  Composed of 48 steel-reinforced concrete domes of futuristic construction.  This property is super-insulated and is incredibly energy efficient. FEMA considers these domes to be "virtually indestructible".

Click here for a full info package on the property.

This unique retail operation is located at a hard corner with total 35,000 traffic count in growing Italy, Texas.  New retail/gas/novelty on two adjacent corners.  Monolithic Dome structure designed to look like a Star Trek starship draws 30-40 visitors a day just to photograph it

The Starship may attract you, but the real gem here is the 7 adjacent acres, with a total of over 900 feet of frontage on the IH-35E northbound service road.  This is probably the prime retail location in Italy.  With massive work being done on IH-35E (repaving, widening lanes, new bridges), this area is set to boom.

Click Here or on the graphic to the left to read about a broker's responsibilities to his principal and to the general public.