Advertising

Why do you seldom see advertising from JP Lumbley & Associates?

Advertising may be the lifeblood of residential sales, but it is not a very effective method in investment property sales.  Buyers seldom, if ever, buy the property they call on...that's an axiom in residential sales.  They will call on one property and maybe buy another one. It works the same in investment sales.

Advertising benefits the broker, not the seller.  Advertising builds up the broker's market presence.  More importantly, it builds up the broker's list of buyers.

There are many ways of building up a portfolio of buyers  that are much more effective than advertising.  Most professional buyers buy more than one property.  Mostly, they have bought properties in the area already, so they can be located by deed transfer records, MLS records, and records of comparable sales.  This type of marketing is more difficult for the broker, but it is more likely to lead to a deal.

When we find buyers using these more difficult methods, they are more  qualified than prospects calling on an ad.  Anyone can imitate a real estate buyer on the phone.

I'd say that 95% of all responses to investment property ads are "seminar folks" who just got out of a Carleton Sheets seminar and want to buy properties for 70 cents on the dollar and nothing down.  No offense to you beginners.  We all start somewhere, and if you're just starting out as an investor, you'll find lots of agents who want to sell you properties.  But our method only works if you're a pro and have done this before.  If you're just starting out, you won't be willing or able to move with the speed and decisiveness that you need to play in this league.  Stick with listed properties.

CLICK ANYWHERE ON THE MAP for an explanation for what all this is doing for North Oak Cliff investors. 

North Oak Cliff is experiencing tremendous changes as a result of the Trinity River Corridor project, the Calatrava Bridges, and the 3 major TIF (tax incentive financing) districts in the area.  Under the TIFs alone, plans call for demolition of around 3,000 obsolete apartment units and replacing them with new townhouse, single-family, condo, office and retail developments.  The map above shows the locations of several properties that have been demolished and which have developments beginning.