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Tapping the "hidden" market in investment properties

Many of our transactions are private transactions that never see the open market.  For a seller, these types of transactions are very attractive, because many of the problems that arise in a transaction actually arise because news of the deal gets out "on the street".  Tenants and managers may find out about a prospective sale and become uneasy.  Phantom "buyers" often appear out of the woodwork, most often when a deal gets close to closing.

For these and many other reasons, we don't act like residential brokers.  Think about it for a minute.  If you have found an investment property on your own and you're talking directly to the seller, do you then go out and put an ad in the newspaper or the internet saying that you are trying to buy the property?  Of course not.

In traditional residential brokerage that's exactly how you work.  The broker recommends a price to the seller, lists the property, puts it on MLS, and waits for the buyer to show up.

In larger investment property deals, the seller usually doesn't need (or believe) the broker's opinion of value.  He doesn't want the property shopped on the market, and he usually knows exactly what his bottom line price is.  The "big boy rule" applies.  The broker's job is to match the buyers and sellers and then coordinate all the details that make the deal happen.

If you're looking only at listed properties, you're missing out on 75% of the good deals.
 

 

 

 

 

 

High-Speed Internet ONLY!

Oak Cliff Video Tour

 

Click on one of the historic districts for a tour of the area.  Note:  even with high-speed internet, these are very big files and may take several minutes to load each one.  If you have Windows XP Service Pack 2, you may need to click on the warning bar in your browser and allow active content.  You can start, stop and direct the presentations by using the VCR-like icons in the lower right-hand corner of the presentation.

None of these properties are for sale. 

CLICK on one of the YELLOW boxes for an audivisual tour of the area.  NOTE, these tours are parts of presentations that were made for previous sales.  NONE of the featured properties are currently on the market.


How our marketing program is different

 March 4, 2004

One of our most common new-client questions is, "How is your marketing different from everybody else's?"

The income property market is a very fragmented market.  Very little MLS activity.  Few centralized listings.  In order to research and locate properties that make sense, we utilize a sophisticated, in-house computer database of all multifamily properties in the area.  This database interfaces with our marketing and analysis software in such a way that it allows us to zero in on likely prospects.

 It goes a lot further than just sending out mailings to area property owners.  For example,  we're able to concentrate on property owners who own multiple smaller properties.  You can't do this with other people's databases because you only see one property at a time.  To do more sophisticated searching, you've got to have your own database system.

Joe "wrote the book" on computer database systems, so you shouldn't be surprised to find the most sophisticated data mining operation in the area at JP Lumbley & Associates, LLC.